My Framer Site

Navistar

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PROJECT OVERVIEW

As a UX/UI designer, I collaborated with Navistar to enhance digital interfaces across multiple platforms. My focus areas included refining data table standards, optimising navigation, and designing service proximity prototypes. Additionally, I spearheaded the redesign of key functional pages such as vehicle details, login screens, and other usability enhancements.

TIME FRAME
3 Months

MY ROLE
UX + UI Design, Visual Design,

Branding, User flow, Research,

Prototyping + Testing

MY ROLE
UX + UI Design, Visual Design,

Branding, User flow, Research,

Prototyping + Testing

MY ROLE
UX + UI Design, Visual Design,

Branding, User flow, Research,

Prototyping + Testing

TOOLS

Figma, Fig jam, Zoom,

Google Forms

TOOLS

Figma, Fig jam, Zoom,

Google Forms

TOOLS

Figma, Fig jam, Zoom,

Google Forms

THE CHALLENGE

Key Challenges:

Inconsistent data table structures hindering efficiency.
Navigation and service location features cause user frustration.
Functional pages (e.g., vehicle details, login) requiring improved engagement and clarity.

Project Objectives:

Streamline data visualisation for better accessibility.
Enhance navigation for seamless service discovery.
Improve key functional pages for better user interactions.

RESEARCH & STRATEGY

RESEARCH &
STRATEGY

Research Methods:

User Testing: Feedback-driven design iterations.
Stakeholder Interviews: Understanding business requirements.
Competitive Benchmarking: Aligning with industry best practices.

Insights & Key Takeaways:

Users struggled with inconsistent data presentation, making decision-making difficult.
Navigation required better map interactions and filtering options.
Key pages lacked clarity, reducing efficiency and engagement.

DESIGN SOLUTIONS

1. Data Table Standardisation

Introduced structured, scalable table designs.
Improved spacing, hierarchy, and readability.
Validated through user testing and implemented successfully.

2. Enhanced Navigation & Services Nearby Prototype

Developed an intuitive, interactive map experience.
Introduced enhanced filtering for quick service discovery.
Successfully integrated based on positive user feedback.

3. Vehicle Details, Login & Functional Pages Redesign

Created a sleek, modern design with strong branding alignment.
Focused on clarity, accessibility, and seamless user experience.
Well-received by stakeholders, with discussions for implementation.

1. Data Table Standardisation

Introduced structured, scalable table designs.
Improved spacing, hierarchy, and readability.
Validated through user testing and implemented successfully.

2. Enhanced Navigation & Services Nearby Prototype

Developed an intuitive, interactive map experience.
Introduced enhanced filtering for quick service discovery.
Successfully integrated based on positive user feedback.

3. Vehicle Details, Login & Functional Pages Redesign

Created a sleek, modern design with strong branding alignment.
Focused on clarity, accessibility, and seamless user experience.
Well-received by stakeholders, with discussions for implementation.

PROTOTYPE

DESIGNS

IMPACTS & RESULTS

Data Table Enhancements: Enabled streamlined information access and decision-making.

Navigation & Service Improvements: Provided a seamless service discovery experience.

Page Redesign Success: Led to positive reception and future implementation talks.

CONCLUSION

This project demonstrates my ability to solve complex UX/UI challenges, propose innovative solutions, and drive real-world implementation. The success of these design initiatives underscores my commitment to user-centric design and business impact. My goal as a UX/UI designer is to continue delivering functional, visually compelling experiences that enhance user satisfaction and efficiency.

IMPACTS & RESULTS

Data Table Enhancements: Enabled streamlined information access and decision-making.

Navigation & Service Improvements: Provided a seamless service discovery experience.

Page Redesign Success: Led to positive reception and future implementation talks.